The Rise Of Visuals: Creating A Video Marketing Strategy

Video marketing has outgrown all other marketing and promotion techniques in recent times. With videos gaining popularity over time, video marketing has become a vital promotion strategy for businesses. The reason for this is that the engagement provided by video content is higher than any other form of marketing. Facts also prove the same:

• According to a report, about 88% of users like to explore websites that have video content.
• As per another report, around 72% of users prefer watching videos to better understand a product.
• As per a report, around 57% of customers got the confidence to buy products online based on videos.

The popularity of video content is increasing because they are inexpensive to create and easy to consume. Moreover, the increasing use of smartphones has led to burgeoning video consumption as users can watch videos on the go. You can use a variety of video maker that offers numerous professional features. InVideo is one such video maker that you should consider using. In this article, let us explore the different marketing strategies you can use to create amazing videos.

Some statistics of video marketing

According to research, a person will spend 100 minutes every day watching videos in 2021. As per a report, there has been a 78% increase in the use of videos as a marketing strategy in the last five years.

These statistics show the increasing demand and popularity of video content. Marketers also understand these facts and are responding to the audiences’ behavior.

Why use video marketing?

Video marketing is a trending marketing strategy that has proved to be more effective than the other traditional marketing techniques. Here are some of the reasons why video marketing can prove to be a boon to your business:

• Videos boost sales: Videos can boost sales and let you make more money. You can further this by adding the product video to your landing page. As per video marketing statistics, around 84% of customers bought the product based on the product explainer video they watched. Videos are effective because most of the information that transmits to our brain is visual only.
• Videos help to build trust: Trust plays a crucial role for businesses. So businesses should focus on building trust. Also, content marketing works on the principle of building long-term relationships based on trust. This is because many customers still hesitate to buy online products out of the fear of fraud, and promotional videos can help build that trust.
• Videos encourage social shares: Video content takes up special attention on various social media platforms too. It is clear from the fact that all the social media platforms, such as Facebook, Instagram, Twitter have launched different platforms to upload videos in the form of stories, live videos, and Periscope. In addition to that, YouTube has been the second most known social media platform worldwide and Tweets with video content have ten times higher engagement scores than tweets without videos. That is why it is very important to create a Facebook business page that screams creativity and spurs engagement.

Video marketing strategy

There are numerous ways to create effective video content. You can take the help of video maker software to create your marketing videos more attractive. Here are some strategies you can follow to create the best marketing videos:

Skive off lengthy videos and try smaller and effective ones

As per research by Facebook, the very first few seconds conclude the value of the video ads. It implies that the longer a video ad runs, the less the followers remain interested. A longer video tumbles the engagement of the viewers. Hence, instead of creating a long-running video, put in your best efforts to make videos in parts and pass out the information in different sequences.

Understand the content

There are majorly three categories of videos, which include Expressive, Promotional, and Animated Explainer. Your video must contain any one of these categories as they will help you get a brilliant, positive response from the viewers. Let’s have a look at these categories below:

• Expressive: These videos evoke emotional reactions. They are more of an engagement driver that is added to social media platforms.
• Promotional: Stimulates a brand, service, or product. These are both entertaining and informative.
• Explainer: These videos describe a concept, product, or procedure. They are added to the homepage of the websites.

Try visuals

As per a study, many viewers watch videos on mute, due to which they miss all the crucial information in the audio. To counter this, the audio and visuals must be complemented with textual information. You can also give captions, subtitles, or text phrases to the videos. Using visuals helps the videos strike a far-ranging audience and keeps them engaged with videos that gain more viewers.

Take advantage of custom motion video and graphics

According to research, using custom motion videos & graphics maximizes the sale of the products and gains new viewers, so that they explore more videos on your channel or website. Custom motion and graphics elements make the video visually attractive and grab the audience’s attention so that they do not feel like abandoning the video halfway through.  Additionally, it allows you to create eccentric content that is also an excellent strategy of masking off the video’s reality or facts before presenting them to the viewers. The video maker tools contain different features that allow you to add graphics and custom motion elements.

Adapt the advanced marketing strategies

It is crucial to keep the audience updated with unique content. This is because audiences want every video to be innovative every time they explore. You can pick a particular genre for each video ad you upload. Remember, the audience gets annoyed to watch the same and outdated strategies for your video ads. So, make sure to apply the strategies that suit your videos and lure your audience.

Make mobile-friendly videos

According to research, 90% of mobile users prefer watching videos on their smartphones. According to another report, the consumption of videos on mobile phones increases by 100% every year.  Many videos that are created for desktop-based websites do not run properly on mobile phones. So businesses should focus on creating smartphone-friendly marketing videos to cater to the needs of mobile users.

Conclusion

Video marketing is the most effective strategy for business promotion. It is the new marketing technique that marketers use successfully for promoting their products and services. Follow the video marketing strategies shared in this article and create great marketing videos for your business. InVideo is a video editing software that you can use to create stunning marketing videos. There are several editing features in InVideo that you can use for free and attract your audiences.