Packaged food became a mainstay during the twentieth century. Today, many foods still come in conventional aluminum, glass or plastic packages. Most organic food packaging involves newer materials that are free of bisphenol A and have lower emissions footprints. Flexible, pouch-style packaging can be custom ordered for organic foods and supplements. Discover the wide range of design options that digital flexible packaging printing makes possible.
Print On Budget
Digital printing makes it easier to stay on budget while designing packaging. There are several stages to the printing process that enable packaging and design professionals to provide clients with the most accurate estimates for print jobs of any size and specifications:
- Consultation
- Pre-media
- Client approval
- Printing and finalization
- Shipping
Every stage of this process is critical for obtaining the best organic food packaging for a product within the budgetary and food safety requirements of an organic food brand. Clients should start by notifying a flexible packaging and digital printing service about requirements for maintaining the quality of organic food products from the time that pouches are sealed on the processing floor until consumers open packages.
Customize Package Design
Once the fit and protective specifications for a particular packaged food product are established, a packaging and printing service can work with clients to create eye-catching and informative packaging. This process typically involves copy editing and graphic design and may also require clients to pursue or provide the results of facility and food safety testing to provide the most accurate allergen and nutritional information.
Once the design phase for organic food or supplement pouches is complete, a digital printing service will usually present clients with a digital or hard copy of a print-ready file. In addition to proofreading copy and checking the accuracy of all of the information provided, clients should also approve packaging design for each product SKU included in a print run. Depending on the digital printing service, it may be relatively affordable and simple to update organic food packaging to reflect variations in the grade or geographical sourcing of natural ingredients or other branding or production process alterations.
Variable Data Printing
Not every packaging and printing shop offers variable data printing services. Industry-leading services that combine flexible packaging and variable data printing can offer organic food and supplement brands the widest variety of options for every packaging and printing order. There are several benefits of variable data printing:
- Cost-effective small to medium print runs
- Multiple SKUs in the same run
- Unique package imagery
Whether brands want products to stand out on the shelf or are aiming to build customer loyalty through promotional or purchase point programs, product designers may want to combine flexible packaging with variable data printing services. Ask a packaging and printing service about the digital and variable data printing options available for particular food package design specifications.
The growing popularity of flexible packaging is immediately evident from a short walk down almost any store aisle. Brands seeking high-quality organic food packaging that is both customer- and environmentally-friendly should seriously consider customizable flexible packaging and digital printing services.