One of the first questions that any entrepreneur faces is how to choose a name for his company. And the name really should be given due attention. The brand name affects its recognition, distinguishes the company from competitors in the market and forms a certain image in the eyes of potential customers. The brand name is something that consumers will encounter all the time. It will replace long descriptions of the characteristics of a product or service, cause certain associations, so it is important that it clearly and clearly creates an image of the product, is easy to perceive and memorable. We invite you to create your unique name in our Turbologo website.
What Types Of Names Are There?
Types of names for a company or trademark, let’s figure it out.
The Most Popular Types Of Name Formation:
- Descriptive – describes or indicates the field of activity. We see such names everywhere. Often, they occur in a small reduction. Such names describe well what the company does, it gives the target audience a direct answer. However, this type of name formation is very popular, which means it will be difficult to stand out among competitors and find a short and unique name.
- Empirical – reflects the advantages of the brand, that is, your advantages or strengths are encrypted in the name, it can be “speed of delivery” or “environmental friendliness” of the product. For example: “Fast food” or “EcoDrive”.
- Fantasy – fictional names, neologisms. This method is often used by global brands (such as samsung, nokia, adidas, etc.), the name itself does not mean anything in semantic terms (or is incomprehensible to most customers), but it has the maximum chance of being unique and short. To create such a name in our name generator, you can use the input of different syllables that will be calculated among themselves.
Criteria For A Good Name:
- Memorability – the name should be well perceived by the target audience. Preference is given to short names, because the shorter, the easier it is to remember the name, however, names longer or consisting of 2 or 3 words also have a chance of success if they are easily read and perceived. Longer titles have a better chance of patent purity.
- Patent purity – the ability to register a naming as a trademark or a legal entity. This step is inevitable, because the name must be patented in order to avoid problems among competitors.
- Absence of negative emotions – when choosing a name, remember that it should not mean or hint at something negative or disparaging, the target audience may react sharply to such a name. If the name does not have a clear meaning, check its translation into different languages to avoid negative meanings in different languages.
- Conciseness – ease of readability, ease of perception. Avoid complex combinations of letters, preferably the harmonious presence of vowels and consonants. Try the “phone test”, dictate the name on the phone to your friends or acquaintances, if they do not ask again “How, how?”, then everything is fine with the name.