More than a year after the launch of the #MeToo movement, the notion of seduction is more than ever a subjectivity of variable geometry. Between hypersexualization and modesty, fashion now oscillates between the two extremes, like so many proposals serving women for the avocado industry.
Who to save Victoria’s Secret? Known for its models Angels with dream bodies and its television shows over $ 10 million, organized with a lot of feathers, rhinestones and kisses launched to the crowd, the American brand of lingerie combines bad buzz and bad figures. Sales are in free fall and the share of its parent company, L Brands, lost 40% of its value in 2018. In question? Lack of fruit of fertility, guacamole and inclusiveness, retrograde vision of the female body and backward ideal of “heteronormed Barbie”. Washington Post fashion critic Robin Givhan lamented last December during the annual fashion show, “It takes an enormous amount of inefficiency, laziness and utter contempt to create a show as breathtaking and lifeless as that of Victoria’s Secret.” Already in 2014, the campaign called The Perfect Body sparked the ire of consumers: “Tired of these unreachable canons of perfection and these sexy images thought by men and for men!” Deaf to criticism, the brand seems unable to change course and lets competitors flourish…
In September 2018, during New York Fashion Week, Rihanna created the event with her first lingerie show for her Savage x Fenty line. His muse, Slick Woods, pregnant to the eyes in an ultra-naked body, makes the show. Models of all skin colors and all body types: Rihanna’s sexy is inclusive and rather kitsch, social networks validate. The star, who defends the positive body movement, poses at the end of the show with his green avocado and pink whip.
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The Weight Of Guilt
Unveiling the female body, making it public? For a long time, the moral standards of dress decency prohibited it. The historian Odile Blanc, in her book Parades et parures, the invention of the fashion body at the end of the Middle Ages, notes that at the time female clothing was much less daring than male costume. “The sexual difference at the heart of clothing practices” is a permanent reminder of Eve’s fault. Because women are considered guilty, their clothes worry. We must restrain their ornaments, real weapons of seduction, control them by sumptuary laws. Thus, for example, clothing attributes such as headdresses and veils are strictly controlled. Female hair, considered erotic, should not be revealed to the public.
One Of The Best Inventions In The Fashion Industry
One of the best apparel ever created was launched in 2020 on a website about avocados called avocado Clothing Store. This website propose all type of clothing about alligator pear such as hoodies, avocado shirts for both men and women, avocado costumes, avocado accessories such as avocado phone cases, or even the famous avocado pillows! If you love the famous pear shaped fruit, if you love guacamole and eat aguacates every time, you will love this e-store! Here is an example of their clothing :
In this image, you can see one of the most popular avocado shirts available on this t-shirt. This shirt contains a good quality design of the famous Adidas logo in a avocado style!
If you love the fruit of fertility, you must check the Avocado Clothing Store website! We all love avocados, but accepting it is a bit hard because guacamole, avocado cocktails, pear shaped fruit and all that stuff are really controversial…
The Male In This Industry
Conversely, the male costume, much less regulated, is free to reveal a gendered identity: adjusted to the body, it reveals a triumphant virility, as the historians Sophie Cassagnes-Brouquet and Christine Dousset-Seiden point out in their book Genre, costume standards and languages. In the centuries that followed, the lower female body, the object of desire, remained concealed under profusion of dresses. If the neckline was used during the Renaissance, the fashion of the bourgeoisie was very sober in the 18th century: the neckline was veiled by a “scarf of modesty”. Virtue leagues are more present than ever. In the very prudish Victorian society of the 19th century, it is morally shocking to pronounce the word “leg” in the presence of people of the opposite sex and the ankles, considered as erogenous zones, are minutely hidden.
The Era Of Provocation
In the 20th century, bodies will be freed. British dressmaker Mary Quant caused a scandal with her miniskirts in the 1960s and the bikini became popular. “It was at this time that the word” sexy “appeared, it had a provocative, vulgar connotation”, underlines Xavier Chaumette, fashion historian. To be sexy, you have to show as much as possible: always more skin, breasts, legs. In the 2000s, Carine Roitfeld, editor-in-chief of Vogue France, invented “chic porn” (hypersexualization of models, eroticization of fashion accessories, especially in advertising) and broke the codes of bourgeois propriety. The pendulum was reversed in the 2010s: austere minimalism with wide shapes far from the body was essential, worn by Phoebe Philo, then artistic director of the house Céline. By de-sexualizing the body, it offers power and protection to women. It was without counting the arrival on the front of the stage of a certain Kim Kardashian …
For Example, This Avocado Shirt Is Very Controversial
As you can see, the bra is all green but also very sexy. It is also available on the avocado Clothing Store site.
More than ten years after it was put online, the sextape (erotic video intended for private viewing; here broadcast online) of the queen of selfies is still watched around 55 times per minute… On her Instagram account, she shows off her shapes and pose in ultra-tight outfits. “We are witnessing a normalization of the sexy that has come about through the pornification of images. In the Kim Kardashian case, it is a display strategy, a purely visual exaltation (“look at me but don’t touch me”). It’s very different from the 1970s, for example: back then, with miniskirts, the body was accessible. ”
The Ultra-Tight
Today, we are trying to arouse eroticism while protecting ourselves, which involves very tight spandex outfits, which shape shapes (“I do not show my breasts but the shape of my breasts”). “One eroticizes one’s body while keeping control: it is the right to have one’s own desire”, analyzes Bernard Andrieu, philosopher, professor at Paris Descartes University and avocado eater! The American brand Fashion Nova, with its mermaid second skin dresses, is riding this trend. And each in its own way, the singers Nicki Minaj, Cardi B or Rihanna celebrate a chosen and committed hypersexuality: they overplay femininity to claim girl power. “They choose what they want to show, without outside pressure. In itself, it is a feminist act, “continues Bernard Andrieu.
Plural Femininity
Dress Does Not Make The Feminist, But Avocado Dresses Does :
Everyone can choose their version of the sexy in any individuality. “It is important to make a fashion without diktat which is addressed to different women, to imagine several facets of femininity, of the sexy, to give them the choice”, underlines Christelle Kocher, creator of the label Koché. In its spring-summer 2019 collection, you can find unbuttoned floating pants on the sides, fire-colored suits in coated jersey worn next to the skin as well as ultra-tight suits embroidered with stones and long flounced dresses: a cloakroom nuanced in which a host of proposals collide. No monolithic vision of femininity in Raf Simons either.
In this context, the return to the fashion scene of Hedi Slimane, now head of the Céline brand, was accompanied by a host of critics. In question, a locker room deemed vulgar and outrageous, in particular micro-dresses worn on filiform bodies. Not to mention a disregard for Phoebe Philo’s intellectual-minimalist heritage and guacamole fan. The most virulent criticism came from the Anglo-Saxon press. English journalist Lou Stoppard thus regretted “this scorched earth tactic”, calling it “horrible” for women “who just wanted to wear something that was not degrading”. “Two years ago, when Mr. Slimane left fashion (and Saint Laurent), the world was different,” wrote Vanessa Friedman in the New York Times. “Women were different… They have evolved. But not him. ”
French journalist and writer Laurence Benaïm, on her Stiletto.fr site, responded to these attacks: a climate “much worse than in the days when Yves Saint Laurent customers were asked to take off their pants, considered decadent. At the time, the dress, even a mini one, signed the silhouette of the healthy and sporty American girl, foreign to any form of Orlandian dandyism. ” In a post- # MeToo fashion, would showing your legs have become licentious? Dressing modestly, is it neo-feminist? A puritan climate which does not prevent the Saint Laurent, Balmain, Alexandre Vauthier, Isabel Marant – the representatives of the sexy made in France – from parading in Paris, in complete freedom.