Famous Fashion Brand Opening Temporary Store At Roosevelt Field Mall
Imagine a permanent house of pop up shops for renowned fashion brands. This is what the Indianapolis-based, Simon Property Group decided to unveil! This largest mall operator in the US debuted a transient retail concept for holiday shopping at The edit @ Roosevelt Field Mall in the Garden City, New York.
Simon shopping destinations are known for unrivalled shopping, entertainment, and dining options. The company has partnered with Jockey International, a 143-year old fashion brand known for apparel, underwear, and wowed the shoppers with its first-ever pop-up store at a famousshopping center in the New York, Roosevelt Field.
Table of Contents
Dive Insight Into The Fashion Brand Pop Up Store
Simon doesn’t miss any opportunity to amaze the visitors. With the temporary pop up store opening at the edit @ Roosevelt Field Mall, it has offered the finest venue in the country to shop around. The magnificent Simon Properties across the United States are sure to get you into a pleasant shopping mood.
Most shoppers have probably heard of the Zara, Uniqlo, Aldi or Lidl retailers that ventured into the USA after finding success overseas. This was the first time that the iconic fashion brand like Jockey reserved spaced at the Roosevelt Field.
It was a 1,700 square foot store that featured a contemporary collection of exquisite men’s and women’s undergarments, sleepwear, loungewear, and activewear for the modern Americans. The underwear bar showcased complimentary innerwear styles for both men and women. They got to mix-and-match these items.
The customers found an exclusive promotion with the underwear bar, including hot offers and flash happy hour sales. Besides, there was a merchandise and embroidery station to get the purchased items embroidered on the spot! The pop store debuted to run for four months from September 2017 to January 2020.
Donuts-The Central Theme Of Jockey’s Exquisite Collection
Victoria Arlen, an ESPN TV host, a gold medalist Paralympic swimmer, and a motivational speaker is the company’s brand ambassador. She collaborated with the Jockey designers to create athletic or sportswear that corresponds to Arlen’s positive attitude.
The store was opened on Sep 6, Friday at the edit @ Roosevelt Field Mall with a ceremonial ribbon-cutting by Arlen. And, the center theme of the collection was Donuts, one of Arlen’s favorite foods!
What The Authorities Say
Zachary Beloff, the national director of business development for Simon says in a statement that Simon is dedicated to bringing new brands and experience to its customers. And, the team is delighted that the edit @ Roosevelt Field enabled them to engage with the world-class brand like Jockey.
This opening of a pop-up store provides the customers with Jockey’s offline retail option. Zachary added, “The importance of creating a meaning offline experience is more apparent than ever.” And that, “The Jockey’s offer of merchandise along with a unique embroidery station is a great addition for the shoppers.”
Jockey’s Vice-President of North American division, Melissa Latham says,” Customers hopping in Jockey will find a fun, enjoyable experience, and premium-quality apparel.” She added that as a company, they were eager to launch the first pop up store. And, the edit @ Roosevelt Field provided the flexibility to showcase Jockey’s amazing collection in an exciting way.
Jockey Is The Fifth To Work With Simon At Roosevelt Field
Jockey is the fifth retailer to occupy space at the prominent mall/shopping center in New York, edit @ Roosevelt Field. Simon previously partnered with Egg Baby, Clientele, Hope & Henry, and Revtown USA.
The Egg New York is a children’s clothing boutique that launched a pop-up store at Roosevelt Field that will be open through May. This pop-up store includes a fun area for children where they can watch movies while their parents are shopping.
Hope & Henry announced to open 15 stores in the Simon Properties across the United States following its experience at Roosevelt Field. The retailers create premium-quality clothing with organically-grown cotton. You can browse the premium outlets store list of the US malls to find the one nearest to your location.
The Pop Up Concept Seems To Find Permanent Home At Simons’ Malls
Simon has made a great investment in the edit platform. And, the shoppers visiting the Edit are going to boost the entire mall’s ecosystem, and drive more sales to the stores. Since many of the US biggest department stores struggle to grow sales, they see pop up the concept a useful way to do so. Thus, the future of retail seems to include more pop-ups!
Promotion
How To Get A Personal Loan
Recent Posts
Archives
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- August 2017
- June 2017
- March 2017
- January 2017
- December 2016
- November 2016
- October 2016
- August 2016
- July 2016
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
Categories
- Accessories
- Bags
- Beauty
- Blog
- Business
- Cleaner
- Clothing
- Entertainment
- Event
- Eyewear
- Fashion
- Fashion Trends
- Fashion World
- Furniture
- Game
- General
- Gift
- Gifts
- Glasses
- Hair & Beauty
- Handbags
- Health
- Home
- Jewelry
- Legal
- Lifestyle
- More
- Music
- parenting
- Physical Therapy
- Pregnancy
- Relationships
- Rings
- Self Improvement
- Shopping
- Skin Care
- Skin Care & Beauty
- Sports
- Travel
- Uncategorized
- Watches
- Wedding
- Weight Loss