Capture Your Target Audience’s Interest With These Hacks

Since the dawn of modern advertising, small businesses to large corporations have been inventing clever catchphrases and slogans, unique branding techniques, persuasive messages and so on. All of this to essentially conquer one main goal– to effectively communicate and relate with their target audience.

However, with the onset of the internet age, and the explosion of advertising in every corner of the market, the challenge to capture and engage an audience through your message is becoming immensely more difficult. Nevertheless, creating an engaging digital marketing message is completely do-able, and here are some clever hacks that can serve as your guide to achieving such a message.

1. Be Original

In today’s fast-paced, technology-driven society, your business has probably already taken steps towards establishing a solid online presence–whether it be through social media, a mobile app, or simply a website– keeping your business up to date in this growing technological world means everything. However, another important facet which must exist with your online presence if you want your business to thrive is creating original content.

With the plethora of competition that is evident within the market these days, there’s no room for any content that might be interpreted as cliche, unengaging, or just plain low quality. To truly sell your stuff, you simply must be open to creativity and originality, because, your online presence alone won’t get you very far.

2. Promote Your Message/Product

Even though your business holds a strong presence online, and while you’re creating original content for it, obviously there is another major and necessary step, promoting your content. According to AmericanExpress.com, you can successfully promote your business in a variety of ways, such as taking advantage of social media platforms, and frequently making posts on what you’re selling in a friendly and engaging way; or starting your own business blog and/or vlog through platforms like Tumblr, YouTube, etc.

Other more traditional, but nevertheless effective ways you can promote your product and brand is through creating email lists, press releases, SEO your website, register it on the major listing services like Google Places or Yahoo! Local, etc. In addition, platforms such as postcardmania can further guide you in the promotion process. There, you can use direct mail and postcard services, along with the many other services they provide, to help expand the promotional marketing for your business success.

3. Recruit Others to Help Promote Your Content

One unique way you might be able to capture your audience’s interest in your product/brand is by reaching out to them to help you promote it. You can do this by referral marketing, or simply encouraging customers to refer your product/brand with their neighbours, friends, and family– never underestimate the power of word-of-mouth.

When you use a referral marketing system, giving the person doing the referring to others an incentive (such as giving them a discount) for giving out a referral code will, in turn, help strengthen their interest in your business, as well as promoting it to others. Another way you can recruit others to promote your business is by taking advantage of their online presence and reaching out to them to blog and/or vlog about your business.

4. Be Personable With Your Audience

According to one source, a helpful key facet to capture your target audience’s attention is to talk to your audience rather than talk at them. Perhaps even more than focusing on the message itself, you should focus on the tone of your message, because talking or bragging about your product won’t get you as far as actually connecting with your audience on a personal level.

5. Take Advantage of Infographics

Initially, before your advertisement is read and interpreted, the use of images and video along with your message can work wonders in instantly capturing people’s attention. In this hectic internet age, where capturing someone’s attention proves more challenging, attractive and aesthetically-pleasing infographics are a great tool to effectively convey the message beyond what the words can achieve. One source, Mentor Mind, states, “our brains can process pictures much quicker than text,” so naturally, utilizing pictures and video is a great way to increase further interest in your message.

6. Understand Your Target Audience

Seemingly the most simplistic and obvious way to capture your audience is getting to know them, and attempting to understand them. Just like you engage people on a personal level by getting to know them, learning their likes, interests, etc. In many ways, it should be no different in a business sense, because “selling” the audience just may be as simple as understanding them.

Hopefully, these hacks help you on your journey towards capturing your target audience and market. Now, get out there and conquer the internet and digital marketing landscape.