Skyrocketing through timelines and racking up floods of likes on social media can feel like a popularity rollercoaster. Instagram is growing at a fast pace and has become one of the most impactful social media platforms. With such a big number of followers e.g: 5000 Followers, you should be hopping on the bandwagon for your business but not knowing about how your targeted audience is going to react on Your first campaign is very stressful. It’s just a waste of time to put your efforts,time,finance into creating your strategy that does not need the attention that it deserves.So before posting anything on instagram or any other social media you have to go through a complete planning and a checklist before your first campaign.
Here is a checklist you have to go through before starting your first instagram campaign
Table of Contents
Purpose For Campaign:
Every time you want to post about something on social media you must have a clear purpose.Your purpose depends upon your targeted audience.Your messages should have a clear call to action to show your intended goal to your followers.You have to define your intent before pressing the “post” button.
Track The First Campaign Of Your Competitors:
Research best posts of your industry and track competitors . Document their first campaign and top posts and start observing the commonalities, content, photos and other themes.You don’t need to copy their content but this will give you a rough idea of what is grabbing the attention of your respected audience.
Know Your Audience:
Knowing your audience is very necessary before starting your campaign so that you can plan your campaign accordingly.It can help you refine your tactics to better suit their needs because different demographics respond differently to different posts.
Best Engaging Headline To Describe Your Purpose:
To know the purpose of the campaign is a great start but it is not enough to attract the attention of the audience and to have a great engagement level. To make your best intentions attractive you have to produce an interesting content and head line..So reread your headline before posting . It must be able to attract every one’s eye.Try to make a conversational title instead of a traditional one. Quotes are a very effective tool to grab viewers attention but make sure that they provide enough context.
Eye Catching Visuals:
Before posting try to add eye catching visuals that will help you make your posts dynamic. They can be in form of GIF’s, videos and images. Videos in particular improve engagement and help receiving more organic reach because it allows to share deeper information without Buy Instagram Likes overwhelming the viewers.When it comes to a physical product all the visuals must include that product.You have to mix the product and lifestyle photos and videos. Creative shoot could range from a small photo session with mobile to big budget shoot.For a digital product most content creation can be in the form of creative graphic images.
Add Relevant Hashtags:
Hashtags are very effective to link conversations and posts together.If hashtags are used appropriately they can help you get more attention and increase engagement.The number of hashtags you use and how you use them can vary greatly according to the platform you are engaging with.Think about what kind of conversation or attention you are looking to gain and use your hashtags accordingly to become a part of bigger picture than you expected.
Style Guide Development:
Along with clearly defined objectives and fantastic understanding of your intention you have to refine the method of broadcasting your message to your audience. Creation of guide style is a mind blowing way of building brand awareness and establishing integrity among viewers.Cultivating a consistent image in your marketing campaign can help you enhance your brand recognition. Ultimate goal that you have to establish is that your audience can immediately identify your content after seeing it.
Self Commitment:
Starting a campaign needs patience and dedication.To be successful you have to commit to yourself that you ll never hesitate to give your time and effort. A dedication will organically draw the attention of your viewers and will increase connections and inter relations.
Profile Checklist:
If you are making a business account then just move to a business profile without a second thought. Make sure that the name of your profile Must be your business name.Bio of your profile must be catchy. Explanation about your business and personal flare must be included in the profile. Profile pictures must brand yourself. It must be simple, clean and recognizable. Use your company logo.
Wait For Right Time To Launch:
When it comes to launch the very first campaign, timing is everything. Avoid the launching of a meaningful instagram campaign until the time is aligned. Timing must be according to the audience that is targeted.launch at the time when you think the majority of the targeted audience will be online.
Set Campaign Goals:
If you need something tangible to strive for you have to pre-define campaign goals.It will encourage everyone to make ongoing optimizations to ensure the achievement of the goal. Without setting numeric campaign goals marketer will find it difficult to prioritize the improvements in your campaign.
Partnership With Influencers:
Consider partnership with industry specific influencers before your first campaign who have sway among targeted audiences. With this effort your content will reach to the targeted audience much efficiently.
Contextual Call-To-Action:
Be confident about providing a clear and motivating call to action to viewers to encourage them to engage with your campaign in a fantastic way. Instagram platform is very sticky and catchy so drives your audience to your specific page for a specific reason.
Setting Up Budget:
There is a minimum and maximum budget according to different factors included in your campaign.Decide for your budget and arrange it to make a continuous campaign. Marketers have to create the actual assets for the new campaign.
Instagram campaigns can result in an informative impact on viewers. Marketers that are interested in needle moving campaigns should first set the goals.Then they should work for compelling content so that marketers can find success with their first instagram campaign.