According to a famous quote: “love and fragrances are the things that cannot be hidden from anyone”.
The total market of perfume and fragrances is much bigger than we think as it’s worth 52 billion USD and has a record growth expected by 2.4 billion dollars, few big countries that primarily use perfumes are U.S, Brazil, Germany, France, and U.K.
According to another source, 43% of independent brands are forecasting 5% of growth in revenue next year.
According to a study done by Linda Buck and Richard axel regarding the sense of smell, perfumes help in stabilizing the mind of an individual and provide comfort to their emotional state as well. Multiple well known branded perfumes are available in multiple perfume stores in Singapore.
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Factors That Compels Us To Buy Fragrances
The factors which force us to purchase perfumes, Mostly women are more likely to be attracted by the scents, but men are drawn towards its images.
The second factor that triggers the women to buy the perfume is “emotional reaction towards scents”. Fragrance enables the mind by evoking the memories and helps in recalling pleasant memories as well.
The fourth factor that enables the buyer to buy the perfume is its whole packaging, design, the bottle and the celebrities who endorse the perfume.
The fourth factor that helps women to buy the perfume is their ingredients that have a special connection with the heart
There are many famous perfume brands all over the world which include among them are these 5
Versace:
Versace is the brand that was found in 1978, and it’s an Italian brand that was established and created by late Gianni Versace and his immediate family members continued the journey after his death in 1997. The journey was started with the clothing line for men’s and after its succession; it became the first choice of celebrities and was often chosen by the richest personalities.
Versace couture line mainly deals with the manufacturing and distribution of fashion items like jewelry, cosmetics, clothes, accessories and most importantly, fragrances.
Dolce And Gabbana:
Dolce and Gabbana is also an Italian luxury fashion house that was founded in 1985, by Italian designers in Legnano.
Both fashion designers were met in the same fashion house in 1980. The men’s collection of D&G was started in 1990, and in the same year, they also own their showroom. Further, they have also won the award in 1991. According to Wikipedia, the turnover of the company reached £600million. Their portfolio is huge however the light blue in women collection is on the top, and it’s in reasonable price tag.
Gucci:
Gucci has generated £4.2 million and is also among the highest-selling brand, not only that, in 2009, it has taken the position of 41st position in “top global 100 brands” and retained its place for 2014. Gucci has 278 operated stores. It is now on 38th ranked with a brand value of £12.4 billion in 2015.
Guess:
Guess was firstly famous for its clothing line, meanwhile, it has introduced its perfumes, watches and accessories as well. The white color, in Guess, represents purity and reliability .the company employees 88000 people from all over the world with its net income of $123.2 million in 2005. The headquarter of Gucci is situated in California, and it was founded in 1981. The scents consist of fruits and floral musk. These perfumes are very different and smell uniquely amazing and it would be difficult to forget for someone.
Calvin Klein:
Calvin Klein is a most famous and luxurious fashion brand house established in 1968, they have also introduced their perfumes, accessories and ready to wear. Not only they are famous for their clothing line but they are also most prominent among the perfume brand. Their brilliant perfume eternity Eau de perfume is for women and which was introduced in 1988. The combination of fruity, fresh fragrance along with sweet touch makes it prominent among different scents. It is the best seller perfume of Calvin Klein.
Types Of Perfumes:
There are five types of perfume; here is the list of them:
- Woody perfume
- Floral perfume
- Oriental perfume
- Fruity perfume
- Green perfume
Woody Perfume:
This type of fragrance is for the person who loves nature as they are more inclined towards warm and earthy, woody perfumes include sandalwood along with citrus touch.
Floral Perfume:
These perfumes include the scent of the flower which attracts people who have a romantic nature and are more inclined towards traditional bouquets. Women mostly like floral perfumes, and they are sold widely. Women who want floral perfumes also likes to watch classic movies. Floral perfumes include Vercase signature perfume.
Oriental Perfume:
Oriental perfumes are mostly liked by women who have a bold personality. These types of women have a unique personality, and they want to appear different from others, and the oriental perfume makes them different from others.
Fruity Perfume:
These are mostly liked by energetic people, as the fruity perfume is spicy and citrusy. Fruity perfumes are for the people who like fresh fruits. This perfume includes the scents of melon, peach apple, etc.
Green Perfume:
Women who often have a relaxed personality like green perfume. They like the earthy smell as they are more into outdoor activities.
Conclusion:
Perfume plays a vital role, in representing the personality of a person. However, they could play a critical role in changing the mood of a person as it refreshes the person’s mood within seconds. To have a branded and good quality, people must look up to authentic stores. People prefer perfume according to their mood and taste. Different people have different preferences.