What makes your salon stand out? The uniqueness of your salon is what will drive in new clients and retain the existing ones. However, it is more challenging to attract a new client than to keep the existing ones. These five tips are strategies to outdo your competitors while winning over more clients to your company.
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Image
Image is not just appearance; it has much to do with reputation. A unique image will make you stand out; it should reflect your purpose, personality, and class. An exceptional example of this would be Rumbie & Co Newtown, they have established themselves as one of the best local salons, and their image has played a crucial role in that development. If you consider changing your image, look for professional interior decorators to give the appearance a professional touch.
Customer Service
The biggest reason why we lose customers is staff attitude and our indifference towards clients. There is a need to teach your staff about giving quality service, and they should know how to handle a dissatisfied customer. Many unhappy clients may not return, and they have the power to influence other potential clients not to come to your salon. Excellent service has many benefits;
- It is often the only contact the customer has with the company
- Customers are virtual to a company; they are the most significant asset; consequently, they expect excellent service
- It differentiates a company from its competitors, a company with excellent service is more likely to get more customers
- Publicity- If customers get good service, they are more likely to tell others about their experience.
- Excellent service enhances your overall position and image.
- Customer loyalty will increase
- complains will reduce while compliments increase
Giveaways and Discounts
Create hashtags on social media if you have offers and discounts. The importance of hashtags and geotags is to create an audience; you can develop contests online where the winner gets free services. You can decide to offer free after-sale services like a free massage. You can also come up with referral rewards for your existing clients. For example, for every client that you bring in, you get an agreed discount.
Social Media Marketing
Social media has positively impacted many businesses and has become one of the best channels to advertise, evaluate, and compare yourself with your competitors through business reviews. It is a direct connection between you and your clients and a place to gain valuable insights from your customers. Social media gives you awareness about your brand. Your staff can help with social media marketing by bringing in their followers. Create a business profile that will attract viewers. Identify a suitable social network that suits your business, putting in mind your target market.
Professional Service
There are guidelines for professional service. They include;
- Use the customer’s name if you know them
- Give your undivided attention
- Show positive body language
- listen
- Be calm and confident
- Use official language
- Grooming-Be smart and official, wear tidy and ironed clothes
- communication-be loud and clear
- interaction- Keep the relationship professional at all times; shake hands only if the customer initiates it.
Exceed your customer’s expectations by identifying and meeting their needs.